Testimonial
I had spent a decade on luxury skincare. Niki Newd felt strange at first — too rich, too different. Two weeks in, I couldn't stop. My skin just... rested.
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Long before "skin longevity" became a marketing term, we were formulating for it.
AWARDED MARK
FRESHLY BLENDED
NATURAL
NO FILLERS OR ADDITIVES
NO PRESERVATIVES
NO ADDED FRAGRANCE
Fresh skincare for sensitive, dehydrated and ageing skin — crafted to deeply nourish, support the skin barrier and preserve skin vitality over time.
Freshly made in small batches to protect the antioxidant-rich nourishment at the heart of our approach to skin longevity.
No fillers. No preservatives. Nothing unnecessary.
Care for dry, sensitive skin with Niki Newd®'s fresh skincare. From sensitive skin cleansers and retinol alternatives to soothing masks and hydrating serums – each product is designed to nourish, protect, and calm your skin with the purest Nordic ingredients.
Suffering from rosacea? Our products have received great feedback for soothing and revitalizing the skin. Try using Oat Meal Soap with any of the recommended products for a supportive skincare routine.
Discover actress Satu Silvo's story below.
Sensitive · Dehydrated · Ageing · Rosacea-Prone
We don't try to solve everything.
We focus on skin that needs more — skin that is dehydrated, sensitive, reactive or changing with age.
Because healthy ageing begins with how well skin is nourished and supported today.
Healthy Skin Is Built Day by Day.
Healthy-looking skin is not built through intensity. It is built through consistent care.
A simple routine that replenishes skin day after day helps support comfort, resilience and healthy ageing over time.
It is never too late to start giving your skin what it needs.
Why Freshness Matters
Many naturally occurring antioxidants and essential fatty acids are sensitive to time, oxygen and processing.
That is why we make in small batches and keep the journey between blending and your skin as short as possible.
Freshness helps us preserve more of what made our ingredients valuable in the first place.
For us, freshness is part of skin longevity.
The person behind Niki Newd
Co-founder · MSc Engineering · Former top model
Niki Newd began with a question:
Why should sensitive skin have to choose between gentleness today and healthy ageing over time?
We believed it shouldn't have to. So we created skincare that combines both.
Kirsi's engineering background brought scientific thinking to the formulas, while nutritional thinking shaped the philosophy: choose exceptional ingredients, keep them fresh and leave out what skin doesn't need.
The result became Niki Newd — a fresh approach to skin longevity.
Antioxidant-rich plant ingredients are central to our approach to healthy ageing — and many of their naturally occurring compounds are sensitive to time.
The shorter the journey between blending and skin, the less time oxidation-sensitive compounds have to change.
That is why freshness sits at the heart of Niki Newd.
Support the Skin Barrier
↓
Replenish with Fresh Nutrients & Antioxidants
↓
Support Healthy Ageing Over Time
Sensitive, dehydrated or reactive skin needs more than surface moisture.
It needs nourishment.
A resilient skin barrier helps retain moisture, protect against external stressors and create the foundation for healthy-looking skin as it changes with age.
Fresh antioxidant-rich ingredients and consistent care are part of that foundation.
Dry? Sensitive? Dehydrated? Concerned about visible ageing?
Answer four simple questions and we'll guide you to a fresh skincare routine made for what your skin needs now.
Every step. In the right order. Nothing unnecessary.
Only 1 minute.
If you're used to conventional skincare, Niki Newd may feel different at first.
Our concentrated textures and naturally occurring colours and aromas reflect the ingredients themselves.
No fillers. No added fragrance. Nothing unnecessary.
Give your skin time to discover the difference.
Freshly blended, small-batch essentials chosen to work together, morning and night.
Healthy-looking skin over time doesn't require endless steps. It requires the right nourishment, delivered fresh and used consistently.
No fillers. No added fragrance. Nothing unnecessary.
Our customers discover Niki Newd, experience it on their own skin — and tell someone else.
Customer, 52. Dry, ageing skin.
I had spent a decade on luxury skincare. Niki Newd felt strange at first — too rich, too different. Two weeks in, I couldn't stop. My skin just... rested.
Customer, 47. Sensitive, reactive skin.
I was skeptical. Everything I had tried before was just the same generic white cream. Niki Newd looked completely different — and after a month, my skin was like night and day.
Customer, 35. Dry, sensitive skin.
Such a soft, gentle lather — and it doesn't dry out my skin at all. I'll admit it took me a while to get used to the idea of using a soap bar on my face. But wow. It actually works.
Lotte
I noticed a difference immediately! And the scents are absolutely wonderful. I've only been using the products for a week, and my skin has already changed. People have actually started asking what on earth I've been doing to my skin."
The difference between Niki Newd and conventional skincare comes down to four things.
Preservative-free skincare and microbiome health — Microorganisms, Dec 2024
Niki Newd® is a Nordic skincare brand and family company with over 200 years of skincare heritage. As a fresh skincare pioneer, we have redefined natural beauty with our minimalist skincare philosophy. Every product is freshly blended in small batches to maximize potency and purity. We never use preservatives or additives, and all ingredients are 100% traceable and sustainably sourced. Experience skincare crafted with integrity, tradition, and the purest Nordic nature.
Niki Newd® is a Nordic skincare brand and family company with over 200 years of skincare heritage. As a fresh skincare pioneer, we have redefined natural beauty with our minimalist skincare philosophy. Every product is freshly blended in small batches to maximize potency and purity. We never use preservatives or additives, and all ingredients are 100% traceable and sustainably sourced. Experience skincare crafted with integrity, tradition, and the purest Nordic nature.
Where can you find us?
Niki Newd Store & Beauty Studio
Kapteeninkatu 26
00140 Helsinki, FINLAND
Tel. +358 41 314 4461
Whatsupp +358 41 314 4461
niki@nikinewd.com
Opening Hours
Monday & Tuesday: Open by appointment and for facial treatments.
Wednesday: 10 AM – 6 PM
Thursday: 12 PM – 8 PM
Friday: 10 AM – 6 PM
Saturday: 10 AM – 4 PM
Sunday: Closed
Niki Newd Store & Beauty Studio
Kapteeninkatu 26
00140 Helsinki, FINLAND
Tel. +358 41 314 4461
Whatsupp +358 41 314 4461
niki@nikinewd.com
Opening Hours
Monday & Tuesday: Open by appointment and for facial treatments.
Wednesday: 10 AM – 6 PM
Thursday: 12 PM – 8 PM
Friday: 10 AM – 6 PM
Saturday: 10 AM – 4 PM
Sunday: Closed